| Think research and media data
are boring? Think again. The 2006 Belden Associates
Market Readership Study of the Washington, DC
market contains page-turning information about
one of the fastest growing, most affluent, well-educated,
desirable consumer markets in the country.
This independent readership study conducted by
one of the leading market research firms, concluded
that our newspapers enjoy a dominant, market-leading
position while reaching suburban readers with
the news they choose. Our newspapers then in turn
deliver incredible marketing opportunities for
our clients / partners.
About 7 of 10 adults in the
DC Suburbs
Read Community & Suburban Newspapers
So much for the death of the newspaper reader.
While metro daily newspaper readership has been
on a steady decline nationwide for more than a
decade, our suburban community newspapers continue
to grow and attract new readers. Our newspapers
reach almost 70% of all Washington area suburban
adults.
Suburban Newspapers Are the
#1 Midweek Buy
Surprised? We weren’t. The research data
proves what we knew all along. That the meteoric
rise of the Washington, DC suburban population
has been a boon to our readership numbers. According
to Belden, 56% of suburban Washington adults read
our mid week newspapers in the past seven days,
compared to only 43% for the metro daily. Incredibly,
our numbers rose and theirs fell by 6% since 2002.
Our readers know something.
Community & Neighborhood
News Are
The #1 Interest To Suburban Area Readers
Adult suburban newspaper readers have spoken.
They want local, local, local. Over 87% rated
community and neighborhood news as their number
one newspaper content interest. Additionally,
71% were interested in local shopping and advertising
information. Our newspapers have the exclusive
franchise on local content.
More Local Adults Turn FIRST
to Suburban / Community
Newspapers For Local News, Sports & Events
We give the suburban newspaper readers what they
want, local news content. They turn to us first
to get it, overwhelmingly. When asked, 63% of
suburban newspaper readers turn to our newspapers
first for the local community and neighborhood
news that is their #1 content interest. The metro
daily? Only 21% turn there first for their number
one interest.
Belden Research Market Readership Study preview:
View PDF
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